Marketing Execution

Quantum BI provides consulting in marketing strategy and campaign execution. We use the experience on value modelling, customer segmentation and offer: 

• Marketing strategy

• Customer contact & communication

• Marketing effectiveness analysis 

• Campaign ROI model

• Campaign response analysis

• Campaign Management application - CM1

Performance Management

Quantum BI has implemented a number of performance management and Balanced Scorecard projects - primarily for organisations that focus on operational efficiency and continuous improvement. 

These include: 

• Value chain model that definies key measure of success

• Strategic maps that drive key result areas in organisation units 

• Position accountability redesign

• KPI reporting systems

CRM

• Microsoft Dynamics CRM

• Microsoft Dynamics Cloud CRM

• Microsoft Business Productivity Online Suite

• Microsoft Office SharePoint Server

• Customer segmentation by profitability, geographic or demographic model

• Customer Value Model that segments by financial, potential and loyalty

• Product gap and cross sell analysis 

• Life stage and needs gaps models 

• Customer defection and churn analysis 

• New business acquisition and customer win-back model

• Product penetration model

• Market share analysis

• Marketing and customer analytical application - CMA