Every company faces the challenges of attracting and retaining customers and rationalising distribution channels. At the same time clients always expect superior and more personal service, meaning the pressure to improve and remain competitive is constant.
Improvement requires customer-based strategies designed to satisfy their needs. Rewards include greater loyalty, spend, service range, improved channel efficiencies and an increased understanding of your customers.
At Quantum BI, we see CRM as a business strategy that’s about people. The technology required to execute that vision is secondary. At the heart of this strategy are some simple tenets.
• Focus on your customer’s needs to develop stronger, more profitable relationships.
• Strong relationships increase sales and improve customer retention.
For our clients with a customer centric business model, Quantum BI provides:
• Microsoft Dynamics CRM
• Microsoft Dynamics Cloud CRM
• Microsoft Business Productivity Online Suite
• Microsoft Office SharePoint Server
• Customer segmentation by profitability, geographic or demographic model
• Customer Value Model that segments by financial, potential and loyalty
• Product gap and cross sell analysis
• Life stage and needs gaps models
• Customer defection and churn analysis
• New business acquisition and customer win-back model
• Product penetration model
• Market share analysis
• Marketing and customer analytical application - CMA